Who Reads Kentuckiana Healthy Woman?
2008 Reader Profile Survey Results
Thank you for all your wonderful comments and suggestions. We just wanted to let you know that we’re LISTENING. Over the next several issues you’ll see some of the ideas and topics you’ve suggested.
To provide Kentuckiana men, women and children with the most up-to-date health, nutrition and fitness information including advice from credentialed health care professionals offering empowering strategies for improving the health of our community.
As a health professional and educator for the past 37 years, Barbara Day’s mission is to provide Kentuckiana with a resource the community can count on for credible health information.
Kentuckiana woman spoke loudly and clearly… they wanted more information about women’s health issues. So, in an effort to fill the needs and requests, Kentuckiana Healthy Woman magazine (KHW) was conceived in July of 2004.
Each issue of KHW focuses on a specific women’s health issue with many regular columns focusing on issues of interest to the entire family. Credentialed health professionals, many of whom have earned M.D.s, Ph.D.s, and masters’ degrees, write all of our advice columns in KHW. This format serves to clarify conflicting health information in the marketplace.
By using this strategy, we have been very successful in providing women excellent resources on all aspects of their health. KHW editorial is not fluff, but real in-depth information on specific health, fitness and nutrition topics that can be used to empower our community to adopt healthier lifestyles for themselves and their families.
In an era of escalating medical costs, we’re providing our community with a real service by keeping KHW free. That makes our advertisers even more important. Unlike other local publications, we want our magazines to remain an information source first – not just an advertising venue. That’s a huge benefit to you as an advertiser because your message is always visible and doesn’t have to compete with as many ads. KHW is an excellent venue to reach Kentuckiana women (and men) who have a special interest in their health and the health of their families. Our readers come from diverse backgrounds: some are professionals and business owners, some are college students, others are beginning their families and some of veteran grandparents – all primary decision makers! And because of the excellent editorial content in each magazine, our readers tend to pass on the issues to friends and relatives– expanding your advertising exposure.
We invite you to be a part of this important mission!
Circulation and Distribution
Kentuckiana Healthy Woman magazine is a bimonthly publication with a controlled distribution of 35,000 every other month: 3,500 copies are home delivered to selected neighborhoods in zip codes 40223, 40245 and 40059. The remaining 31,500 copies are available through more than 450 distribution locations, including health clubs, sporting goods stores, bike shops, corporate fitness centers, health food stores, bookstores, restaurants, sports medicine clinics, hospitals, libraries, college student centers, physicians’ offices, local sporting events and many other heavy traffic areas. Circulation includes Kentucky counties of Jefferson, Oldham, Shelby, and Bullitt counties and Indiana counties including Clark and Floyd. KHW is delivered to LG&E, UPS, the U.S. Census Bureau, SHPS, Anthem and Ford employees by their company’s requests as they take action to engage their employees in making lifestyle changes that will lead to better health.
Statistics from annual readership surveys indicate we reach a great demographic for most advertisers:
- More than 85 percent of our readers are college graduates.
- The salary range of the majority of readers is $85,000 to $150,000+.
The health and fitness industries are booming as people of all ages become more aware of the importance of good health as well as the benefits of being fit. Kentuckiana Healthy Woman magazine offer advertisers excellent opportunities to acquaint otherwise hard-to-reach customers with products and services offered. KHW is in the market place for 60 days, not 30 seconds, only one day or one week. Thirty days after each magazine has been published, a PDF with all the ads is placed on the website so our community has total access to all the health information. If you’d like additional information on our publications, please call 502-254-5255.
Dimensions, Deadlines and Rates
Advertise this year at last year''s rates!
We know the economy is tough for everyone so we''ve made the decision to keep the 2008 rates for the 2009 year. For more information, including dimensions and deadlines, please see our
Kentuckiana Healthy Woman Offices
Kentuckiana Healthy Woman
P. O. Box 436387
Louisville, KY 40253-6387